Collaboration
The Business Power of “Oshi Activities” and Collaborations, Seen Through the “Chiikawa Economic Ecosystem”
2026-02-13
Using Chiikawa as a case study to explore the business potential of oshi activities and collaborations, examining their success factors, challenges, and how companies can build sustainable marketing strategies around them.
New Business Opportunities and Potential Created by “Oshikatsu (Fan Activities)”
2025-11-12
This article explores how this cultural phenomenon is evolving into a powerful business driver and how companies can harness it to build deeper connections with consumers and unlock new growth opportunities.
